All work
A Bangalore-based D2C skincare brand · D2C Skincare / EcommerceConcept project
An Ecommerce Redesign Built Around Repeat Purchase
The challenge
The existing store was built on a generic ecommerce template that didn't reflect the brand's new visual identity and made it hard for customers to find routine-based product bundles, which made up a growing share of revenue. Mobile checkout, where most traffic converted, had an unusually high drop-off at the payment step.
Our approach
We redesigned the site around routine-based collections rather than flat category lists, rebuilt the product detail pages to support bundle upsells, and simplified mobile checkout to three screens with saved-address and one-tap repeat-order support for returning customers. The redesign shipped on the brand's updated visual identity system.
Outcomes
Start a project- Increased signup-to-first-purchase conversion by 28%
- Mobile checkout completion rate improved by 19%
- Bundle products grew from 12% to 22% of total order value within one quarter