All work
A regional quick-service restaurant chain with 9 outlets across two states · Food & Beverage / QSRConcept project
Social Content Production for a Regional Menu Launch
The challenge
The chain was launching a new menu line across all 9 outlets but had no food photography or short-form video content ready for the launch, and past menu launches had relied on low-quality phone photos from outlet staff that underperformed on social. The launch date left a narrow production window to deliver a full content set.
Our approach
We ran a one-day studio and on-location shoot covering food photography for the new menu items alongside short-form vertical video edits sized for social platforms, delivered against the client's launch calendar. Styling was matched to the packaging and menu-board system from the brand's earlier packaging refresh, keeping the launch content visually consistent with in-store materials.
Outcomes
Start a project- Delivered a full photo and short-form video content set within the 2-week production window
- Launch-week social posts using the new content saw 3x the chain's prior average engagement
- Content was reused across in-store digital menu boards, avoiding a separate production pass