All work
A B2B SaaS startup building workflow software for logistics operators · B2B SaaSConcept project
A Series A-Ready Identity for a B2B SaaS Startup
The challenge
The founding team's original identity was built quickly pre-product-market-fit and no longer matched the product's positioning against larger, better-funded competitors. With a Series A round in progress, investors and early enterprise prospects were seeing a visual identity that undersold the product's maturity.
Our approach
We ran a condensed 3-week identity sprint — new logo, a presentation and pitch-deck template system, and a website visual refresh — timed to be ready before the round's investor meetings. Design decisions prioritized how the brand would read in a pitch deck and on a sales call screen-share, not just on the marketing site.
Outcomes
Start a project- New identity live across product, website, and pitch materials before the first Series A investor meeting
- Sales team reported the updated deck was cited directly in two enterprise deal conversations
- Website bounce rate dropped 15% in the month following the redesign